Here are a few samples from my non-scientific telephone survey. I’m getting ahead of myself (and ending a sentence with a preposition). Here’s the thing: you can’t buy a box fresh Rolex unless you’re physically present and accounted for. Only ending it with “Have you see the latest Breitling? Grand Seiko?” That’s assuming the sales associates weren’t lying, hoping to lure me into the store to pull a horological riff on Monty Python’s cheese shop sketch. I discovered the odd couple of authorized dealers have an odd couple of Rolex for sale. Ringing round Rolex dealers, I can confirm the cupboards are more-or-less bare at Le Chateau de Rolex’s U.S. Mind you, there are some Rolex out there, somewhere, but nothing worth writing home about. And they don’t have to tell anyone who got what when and why. Knowing that all but a few oddballs are pre-sold. To the point where Geneva’s favorite son can pick and choose what to deliver to whom, and when. Demand outstrips supply to the point where many of their authorized dealers (AD’s) don’t have any. Rolex is selling every watch it makes as fast as it can make them – and it can’t make them fast enough. They don’t have to be nice.” I didn’t say it then but. Rolex doesn’t tell us.” “That’s not very nice,” I observed. “We’re awaiting our next shipment.” “When might that be?” I asked, trying not to sound like a film noir private eye. “I’m afraid we don’t have anything but women’s models and a gold Cellini,” he admitted ruefully.
“What are you interested in?” the salesperson inquired. Yesterday, I called a Texas Rolex dealer to scout for Rollies.
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